In less than a month in the month of April
In less than a month in the month of April, players purchased more than 5 million copies of NBA2K21. This is an remarkable number in 2k22 mt a series that’s experienced steady growth over the last few years. In the coming weeks, it’s likely to be one of the most anticipated releases for next-generation consoles.
The NBA 2K League is attracting many companies to take part. The NBA 2K League has increasingly attracted sponsors too. The 2K League reached 14 marketing partners this season, which is the largest ever for an NBA 2K League season, which includes five partnership agreements with GameStop, Jostens, SAP and Tissot as well as DoorDash as the presenter partner of the NBA 2K League Playoffs and Finals.
With a passionate fan base it’s an appealing commercial opportunity. Donohue says that the fan base is so enthusiastic that companies can relate to the sport. “Our average fan is playing video games for about 30 hours a week. This is a fervent fan base.”
Donohue believes the NBA 2K League’s explosive growth in partners is due to a combination a number of companies that see esports as an emerging industry and an explosive increase in fans engagement. “I think it was the case all along and the increase in fan engagement can be described as putting gasoline in the fire. It was because every brand we spoke to about partnerships decided they wanted to be involved in Esports and are trying to figure out how.
However, companies should be aware of the potential risks involved in entering a emerging industry like the esports industry. This was once referred to by Andre Iguodala, a former Golden State Warrior who is now a prominent tech entrepreneur and ex-Golden State Warrior. For the NBA it was a risk that was worth taking. Donohue states, “It’s in 2K’s DNA to be innovative.” Donohue also states that NBA owners “realize the future and this will only grow.” And so I think there was more risk in not taking it and then actually doing it.”
Some fear that esports are an idea that is not mainstream, and could be a way to engage players who are hardcore but with only a limited commercial appeal are proven to be false. Forbes stated last year that the global revenue from esports could exceed $1.1bn in 2019.
Donohue says that over the past three years, in the three seasons in which I have been talking have been vastly different from buy mt nba 2k22 the way they were before the league’s launch. Kirk Lacob, Warriors Assistant Director of Operations, recently told me that esports was “absolutely becoming more mature”.