Hofstede cultural dimensions
Basically there are six cultural dimensions as explained by Geert Hofstede which are as follows:
- Power Distance
- Uncertainty Avoidance
- Long term orientation
Power distance referes to how the power is concentrated in the society or organization. Country with high power distance tends to have concentrated power on upper level position and have inequality in terms of power distribution. Lower level people are more submissive. Uncertainty avoidance means how risk averse people are. Countries high on it have strict rules and regulations along with safety measures. Individualistic society focuses more on individuals and their immediate family whereas opposite society collective works for the benefit of their group circle. Indulgence refers to freedom of expression of emotions be it laughter, joy or sorrow in the form of tears. Country low on it will show less indulgence. Long term orientation countries are pragmatic in nature whereas short term countries are normative who tends to follow the established culture, religion or norms. Masculinity refers to tendency in which individual success, victory, achievement is given priority and that is what drive people. Whereas in feminine society, overall welfare of the society,and general happiness is given more value over individual success.